Death by Growth

Businesses today, large or small, constantly crave new logos, more market share, new markets, and more revenue.  During accelerated growth the pace is frantic, the view of future is bright, and the growth will always be there… right?  That trend line will never stop going up… right? Inherent in launching a product is the expectation of growth, the “why” behind the project in the first place, and such expectation is clearly justified.  Making good on revenue commitments, building the team, and expanding the install base are all the “right” outcomes. However…