Put AI to Work
in Product Management and Marketing
Your teams are already experimenting with AI. We help you turn those experiments into faster research, sharper positioning and better product decisions, using the same strategy, structure, process and people framework we use in every engagement.
AI Offerings
Built on the Work We Already Do
AI Readiness Assessment
- Assess AI use and readiness across strategy, structure, process and people.
- Interviews and a team questionnaire, scored against our maturity models.
- A prioritized list of use cases, owners and guardrails you can act on.
AI-Accelerated Market & Customer Research
- Synthesize interviews, win/loss calls, reviews and support tickets into themes, jobs to be done, pains and gains.
- Ongoing competitor monitoring of pricing, releases and messaging, with a monthly briefing.
- Faster research at the same depth. A consultant validates every finding.
AI in Marketing Execution
- Messaging variants for each segment and persona, ready to test in ads and email.
- Sales assistants that answer rep questions from your approved messaging and case studies.
- Content workflows where AI drafts and repurposes and your experts review.
AI in Product Management
- Turn the feedback stream into tagged, prioritized roadmap input.
- Faster drafting of requirements, release notes and stakeholder updates.
- Coaching that makes these workflows stick after the first month.
Strategy for AI Products
- Decide which AI features to build, buy or partner on.
- Price AI features with usage-based, tiered or add-on models.
- Model ongoing AI costs against the value customers get before you commit the roadmap.
AI Workshops
- AI for Product Managers and AI for Marketing Teams, hands-on with your own materials.
- Each ends with prioritized use cases and an owner for each.
- Follow-on coaching to keep the new habits going.
How an AI Engagement Works
- Assess. We review how your product and marketing teams work today and where AI is already in use.
- Prioritize. Together we pick the few use cases with the most value and the least risk.
- Pilot. We run those use cases on real work and measure time saved and quality.
- Scale. We build the process, guardrails and skills so your team keeps going without us.
Our Principle
AI speeds up the work. People stay accountable for the judgment. Every AI-assisted finding, message and recommendation we deliver is reviewed by a consultant who does the work, not a sales person.
Not sure where to start? The AI Readiness Assessment is the quickest way to find out where AI will pay off for your team.
See our Maturity ModelsSpeak With A Consultant
Complete the form below and one of our consultants (yes, a person that actually does the work – not a sales person) will personally reach out to start exploring the opportunity to work together.