Jonathan Seiter is a Managing Partner at Venturis Partners. He helps senior leadership, product organizations and marketing teams assess and build upon their strategy, structure, process and people. While the VP of Marketing, Jonathan’s team made a direct impact on increasing revenue. The ratio of new customer sales bookings that were associated with a marketing campaign went from 21% to 56%. Jon is a self-proclaimed nerd. He grew up reading the business section of the newspaper instead of the sports page. He is fascinated by why some businesses succeed while others fail to take full advantage of the opportunities around them. When not in a spreadsheet, Jon loves to spend time with his wife and kids. Although increasingly rare these days, you might find Jon on a wakeboard, mountain bike or snowboard.

The Curse of the Visionary-Operator Cycle

The all too common visionary-operator cycle prevents many solid businesses from reaching their full potential. When we first started memorializing this concept here at Venturis Partners, it was eerie just how similar our experiences despite having all worked with different companies throughout our careers. Yet, we could all put names to the description of a…